News flash

So last night Reggie Love came running in and he goes, "Yo, B, that Steve Jobs guy from Apple is turning himself into a lady. I just heard it from a guy at the gym. Says he's taking some hormones and shit." I told him that was really great, and sent him off to pick someone up at the airport, even though nobody was arriving at the airport. Then when he was gone I did a Gooogle search. What he was talking about was this. People were thinking that Jobs was seriously ill and might even have cancer again because he's lost a lot of weight and basically looks like shit. So Jobs published a letter and says he's got a hormone imbalance. Nobody has any idea what that means, not even doctors, which is I guess was the point. No communications team in the world -- not even my guys -- can do meaningless communication the way Apple does. Check out the whole letter from Jobs. The true genius is that he puts out a statement that basically says nothing -- that basically raises more questions than it answers -- and then he gripes at the end about how this is a great big invasion of his privacy and he's already saying more now than he ever wanted to. Like he's the victim. Amazing. I told Rahm, We could learn from this guy. Seriously. Best part of all this is that a while back we inquired about whether Jobs might want to be the tech czar in my administration, and he told us he'd love to do it but he's way too sick. Make of that what you will.

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